A few years ago I realized something about professional development tools meant for entrepreneurs: 

They’re written for men. 

Check out any tool meant to help entrepreneurs get buy-in and you’ll see that they teach aggressive sales tactics and high-pressure strategies.

My background in persuasion research tells me that not only are these uncomfortable for most women; they tend to only work in the short term.


That’s why I started teaching women entrepreneurs how to use subtle tips to build relationships instead. 

Building relationships tends to get people to pay attention, engage, and follow through. I teach tips to help women entrepreneurs do this in their emails, conversations, campaigns, and on social media so they can get buy-in without sacrificing who they are.

Take my 5-question quiz here to learn which tips YOU should be using.